Young Glory Round 6 Idea 1

Young Glory Round 6:

- Idea 1


AI Powered Handover Assistant

The Problem

Japanese workers aren’t using their holiday leave, which means they aren’t using travel sites.


The Audience

We need to appeal specifically to Japanese workers, we need to change their behaviour when it comes to taking leave.

The Insight

Japanese workers feel that by taking vacation leave they burden their co-workers with absence, leaving them feeling guilty and avoiding holiday leave.

Our Solution

Expedia will create the first ever handover assistant powered by Artificial Intelligence. The application will allow workers to input all the important
information (passwords, meeting dates, etc) that they would normally take with them on holiday. They just need to create their personal AI avatar and start inputting; then when they are vacationing their co-workers can ask the avatar for any information they need.

Japan has no fear of AI. Machines will snatch away jobs? Such worries are not known to Japan. Japan aims to be the very first to prove that growth is possible through innovation, even when a population declines
— Shinzo Abe, Japan Prime Minister

The Results

By removing the issue of burdening their colleagues, we remove any thoughts of guilt, allowing them to see vacation leave positively. And because it’s all been taken care of by Expedia, the travel site is the first thing on their mind.