AI Powered Handover Assistant
Japanese workers aren’t using their holiday leave, which means they aren’t using travel sites.
We need to appeal specifically to Japanese workers, we need to change their behaviour when it comes to taking leave.
Japanese workers feel that by taking vacation leave they burden their co-workers with absence, leaving them feeling guilty and avoiding holiday leave.
Expedia will create the first ever handover assistant powered by Artificial Intelligence. The application will allow workers to input all the important
information (passwords, meeting dates, etc) that they would normally take with them on holiday. They just need to create their personal AI avatar and start inputting; then when they are vacationing their co-workers can ask the avatar for any information they need.
By removing the issue of burdening their colleagues, we remove any thoughts of guilt, allowing them to see vacation leave positively. And because it’s all been taken care of by Expedia, the travel site is the first thing on their mind.