Young Glory Idea 2

Young Glory Round 4:
Tokyo 2020 Paralympic Games

- Idea 2


This is known to be busiest intersection in the world, Shibuya Crossing, where some call it Japan's 'giant beating heart'. This crossing is perhaps the most iconic symbol of Japan and Tokyo. Over 1000 people cross at peak times, with every pulsing light change. 


These never ending rhythmic lights are part of the heart of Tokyo along with the crossing. So to utilise this famous intersection let's alter its crossing's traffic lights leading up the Paralympics.


Shibuya Crossing lights up for the 2020 Paralympic Games



Weeks leading up to the 2020 Paralympic Games in Tokyo, Shibuya Crossing will use its traffic lights to support the games, using Paralympian athletes as icons in the lights (ie. runners with blade runners as above). 


Using this famous crossing, these pulsing lights that are looked at, sometimes by over 1000 people a day will now represent every Paralympic sport and pay tribute to the athletes, normalising their sport further in Japan where people can begin to recognise each event through these lights.


Subsequent traffic lights will also be changed leading up the Games in other busy intersections to promote and spread the buzz around the Paralympics in other parts of Japan, as Japan welcomes in the Tokyo 2020 Paralympic Games.