Teaching Swedish to
messy people. 

Ikea wanted to help their customers get organised using their decluttering products. But people don’t really know how to declutter, because it’s boring! So we made a podcast with a difference. We showed them how to declutter and learn Swedish at the same time. Two birds, one stone. Or as the Swedish say, två flugor i en träff, that’s two flies, one hit... They must love birds in Sweden. We got a real live Swedish guy to read it out for us. 

And we got a little cheeky on social, helping people assemble products while learning Swedish too.