The Happiest Museum of Toys.
The museum we all want.
Originating as a proactive idea the Macca’s Toy Museum almost made it to the world, but some people just don’t want to have fun. Walk down memory lane with the McDonald’s Museum of Toys, a complete museum of all the Happy Meal toys since they started.
Bringing a galaxy far, far away, closer.
Virgin Australia scored an exclusive relationship with Disney’s Star Wars Park in LA, and to celebrate they wanted to do something big. Then all of sudden they didn’t. But look what could have been.
To get people travelling to LA and Galaxy’s Edge, let’s give them a reason to ‘escape’ Australia. By introducing a Death Star themed hot air balloon to the night sky and releasing an ad campaign calling on people to ‘escape’ to Galaxy’s Edge with Virgin.
Work from IKEA (WFI)
With COVID all but stamped out and WFH becoming the new trend, IKEA set out to improve people's home office set-ups. So we decided to create WFI (Work From IKEA), an exciting new place to work. Getting you out of the house and into one of our pre-existing office set-ups in all of our stores. So you could test work our office set-ups, before buying it for your home. But then COVID came back, and WFI went away.
McRefuge
At Macca’s our staff are always here to help, no matter what. But sometimes, you may be in danger and need to ask for help without saying something. That’s where our kiosks come in. Using the ordering format, someone in need can send a request signal to our staff members who would promptly come out to assist them. Turning the stores they know so well, into the refuge they need.
Make your voicemail heard.
Awarded Bronze in Young Glory.
We need teens to amend the Dickey Amendment and allow the CDC to research gun violence. The only way to do this is to call your congressman over and over. But American teens don’t like to call, they text. This pre-existing behaviour meant rallying their Congress representative against gun violence was hard, so we gave them a way to do it that was easier. Using Straight2Voicemal a technology that allowed them to pre-record their voicemail and send it over and over again to their congressman without ever having to call.
Dollar for change.
Awarded Silver in Young Glory
For the last 20 years The Dickey Amendment has strong armed the CDC from researching gun violence (which could lead to changes in gun laws). This all happened in 1996 when their funding was reduced from 2.6 million to 100,000 dollars… how do we get teens to help? It’s pretty simple. Teens these days are very charitable. And there are 4 million of them turning 18 this year. If each gave one dollar through a simple KickStarter campaign, they’d raise more than enough money to fund the CDC’s research into gun violence.