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AWARD School

A collection of our AWARD School 2017 ideas.

  Client : Headspace.   Product : Meditation App.   Proposition : Meditation can be done anytime.   Media : Ambient.

Client: Headspace.

Product: Meditation App.

Proposition: Meditation can be done anytime.

Media: Ambient.

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  Client : Scoot Airline.   Product : Low Cost Flights.   Proposition : See the world on your budget.   Media : Digital.

Client: Scoot Airline.

Product: Low Cost Flights.

Proposition: See the world on your budget.

Media: Digital.

  Client : Australian Made.   Product : Australian Made Products.   Proposition : Buy Australian to support Australian.   Media : Integrated.

Client: Australian Made.

Product: Australian Made Products.

Proposition: Buy Australian to support Australian.

Media: Integrated.

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  Client : Philips.   Product : Hue Lighting.    Proposition : Lighting controlled by your imagination.   Media : Experiential.

Client: Philips.

Product: Hue Lighting. 

Proposition: Lighting controlled by your imagination.

Media: Experiential.

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  Client : Electrolux.   Product : Electrolux Vacuum.   Proposition : The quietest vacuum cleaner.   Media : 30 second radio.

Client: Electrolux.

Product: Electrolux Vacuum.

Proposition: The quietest vacuum cleaner.

Media: 30 second radio.

  Woman (upset):   You hear about the symptoms. The confusion, forgetting things. It takes over your life. It took over my dad. I came home one day and he was vacuuming in silence. Trying to hoover the house with a vacuum that wasn't even on. Just awful.   Her Dad (grandfatherly voice):   It's a bloody Electrolux!   Woman:   It's just so sad.   VO:   The Electrolux Ultra Silencer vacuum is the quietest vacuum, not a cry for help.

Woman (upset):

You hear about the symptoms. The confusion, forgetting things. It takes over your life. It took over my dad. I came home one day and he was vacuuming in silence. Trying to hoover the house with a vacuum that wasn't even on. Just awful.

Her Dad (grandfatherly voice):

It's a bloody Electrolux!

Woman:

It's just so sad.

VO:

The Electrolux Ultra Silencer vacuum is the quietest vacuum, not a cry for help.